Saturday, January 23, 2010


"The Wow! signal was a strong narrowband radio signal detected by Dr. Jerry R. Ehman on August 15, 1977, while working on a SETI project at The Big Ear radio telescope of The Ohio State University. The signal bore expected hallmarks of potential non-terrestrial and non-solar system origin."

This is a mystery of the universe. A signal that makes no sense, but potentially bears some form of consciousness behind it. Through examining and studying the Wow! Signal I have come to my own theory concerning whether or not it is a sign of intelligent life. I propose that it didn't come from outerspace, but rather from jaded coffee customers who have woken up too early for their own good. If you think about it, we've all been there. Waking up at 4:30 a.m. muttering letters and numbers that seemingly only make sense to ourselves.
For someone who sees themself as the Carl Sagan of the espresso biz, I'm working with a crack team of baristas/meta-physicists to crack and decipher what the Wow! Signal might mean. Latte for here? Extra shot? Who knows. We've tried our radio telescope in South America to try and beam similar messages to the sender in hopes of a clarifying response:

pew! pew!

We've also tried to send them a wake up call by imprinting the basic fundamentals of life on earth and in our solar system on a golden disc, much like the golden disc sent out on the voyager spacecraft. Should someone come across it by chance, they could glean some knowledge of what it is like to be in the world and perhaps we will be able to further interact, lessening the confusion between us.

We even put johnny b. good on it.

So far, however, we have had no luck, just more muddled transmissions from Extra-Terrestrials/morning customers. With all of the other sources of confusion in the world (Miley Cyrus et al.) it's easy to feel why all of us in this espresso industry sometimes feel like a pale blue dot.


R.I.P. Carl Sagan, Tupac, Etc...

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